A complete webshop experience within its platforms!
We already had Facebook Shopping (showing products from webshops on Facebook that links to the webshop, where it can be bought).
Facebook Shops is different. Shops is a fully-fledged webshop function within Facebook and that has a few major advantages:
- Pay directly in Facebook or Instagram.
- People don't have to click through to external website.
- Augmented reality becomes available in Shops. For example: you upload sunglasses and with the telephone camera your target group can 'virtually fit' these glasses.
- Facebook immediately releases its algorithm on your products, in order to match the most suitable audience with the offer.
- From now on, Retargeting has much larger target groups and it's easier to achieve better results
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