CTA's (call-to-actions) are short phrases that prompt your audience to take immediate action.
Most often this are clickable texts, images or buttons that invite to perform an act like download a whitepaper, sign up for an email newsletter or purchase a product.
First you need to define your goals and know what your audience wants. It's good to use action-oriented language and add words like 'here', 'now', and 'today'.
The CTA has to be visible so you color palette should make the CTA stand out, don't forget that size matters, location is key and to keep it short and clear.
It's important to track and analyze the success, test and constantly improve!
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बिहार सरकार द्वारा जरूरतमंद परिवारों की बेटियों के लिए कन्या विवाह योजना (Kanya Vivah Yojana) की शुरुआत की गई है। इस योजना के तहत राज्य के परिवारों की बेटियों की शादी के लिए सरकार द्वारा 10,000 रुपए की सहायता प्रदान की जाती है। इस योजना का लाभ उठाने के लिए आवेदक बेटी के परिवार की वार्षिक आय 60,000 रुपए से कम होनी चाहिए। दहेज देने वाले परिवार एवं तलाक के बाद पुनर्विवाह करवाने वाले परिवार इस योजना के पात्र नहीं हैं। इस योजना में आवेदन करने के लिए आधार कार्ड, आय प्रमाण पत्र, निवास प्रमाण पत्र, BPL कार्ड, बैंक पासबुक, पासपोर्ट साइज फोटो आदि दस्तावेजों की आवश्यकता होती है।
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